Positive Impact: Tips4y's humanistic vision for a more sustainable world
Positive Impact
Through its "Positive Impact" mission, Tips4y aims to create value for the planet, for the community and above all for people. These three dimensions represent the main focus underlying Tips4y's social responsibility strategy.
Within the scope of the actions undertaken in each dimension, Tips4y aims to connect with people, external shareholders and the entire community in which it operates, in order to contribute to a future that is more green, fair and inclusive. Susana Barros, responsible for implementing the company's Social Responsibility project, tells us about the main results achieved.
And what was ir really possible to achieve?
What most motivated the team in this project was to bring a purpose experienced by everyone in the organization, where everyone was genuinely involved with concrete actions in any of the suggested areas. The aim was not to have a social responsibility project that was a cliché, a “look good in the photo”.
The year 2021 will be marked in Tips4y's history by the “making it happen” in this mission together with different NGOs, where the company met incredible people who dedicate themselves to fantastic causes and for whom we have deep pride and admiration.
The planet appreciates. We need to act!
We were fascinated by the knowledge of the young people from the "Plantar uma Árvore", organization, many of them foreign volunteers, who are committed to environmental causes and fighting for a more sustainable planet. These volunteer missions involving the community should be part of any school program, so that young people can get involved in these actions early on and understand that it's not enough to respect, you have to act!
On our first acacia cleaning mission in the Sintra-Cascais Natural Park, we managed to create space to plant almost a thousand plants.
When you can´t see the difference, talent is inclusive!
We are very grateful for the human and distinctive way in which we have always been involved with the "Vila com Vida" association, where volunteers dedicate such love and attention to integrate young people with intellectual disabilities into the workplace, giving them a life mission through an innovative and inclusive model.
We were able to make a young photographer's dream come true and we are now fostering another youth's talent in the IT field.
What if Granny came to work?
Speaking of young people, the association "A Avó veio Trabalhar" is the most exciting project of those where age is just a number because these grandmothers are a lesson of life and an inspiration for the younger generations. A huge thanks to the fabulous team of professionals who are the conducting this association where grandmothers' talents are valued with great care and driven into fantastic projects.
Our picnic towel was the first piece of work done by the grandmothers and it was simply beautiful! We noticed the uniqueness of handmade work and the love they put into every unique piece they produce.
Catarina's dream came true!
Finally, a warm hug to all the excellent professionals at the Make a Wish association who are involved in making wishes come true for children with serious illnesses between the ages of 2 and a half and 18. We embraced this cause and in addition to all the donations raised, Tips4y agreed to donate 1 euro for every 100 plate number searches sold in June.
We raised the necessary amount and fulfilled Catarina's wish, who received her guitar and made us very happy with her testimony: “This was an incredible day for me! It was really exciting and when I received the guitar I felt so happy. I loved it and I'm loving playing the guitar because I feel like I'm always improving and learning new things about music. I enjoyed every moment, thank you so much!” - Catarina, 17.
For a more sustainable future
CSR policies should not be limited to companies' internal activities. It is essential that they also influence the community to mobilize resources from customers, suppliers, etc. and build partnerships and collaborative ecosystems around the SDGs, using the strengths of the various parties to solve concrete problems in an integrated and innovative way.
Faced with social and environmental challenges, companies need to reflect their concerns with external partners and inspire employees to plan sustainable management by evaluating their long-term development strategies.
Through its “Positive Impact” mission, Tips4y wants to contribute to a more sustainable world.
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