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5 strategic factors to optimize your business in the current context

Trends

September 26, 2022

11 MIN of Reading

In a recent article, Tips4y shared some solutions that help aftermarket professionals minimize inflation costs and thus optimize business margins according to this new reality that perhaps many have never lived or experienced.

However, in addition to inflation, there are constant and recurring challenges in any activity that always cause "headaches" for those who need to drive their business in a competitive and modernizing environment, such as the case of the independent aftermarket sector.

We highlight 5 strategic factors for companies in the aftermarket automotive optimize their business in the current context:

1.Deal with the competition

Do not place your focus on the competition solely on price, risking devaluing other attributes that allow you to differentiate your service from competitors.

Companies that provide undifferentiated services end up being perceived as mere "commodities" (entities that supply water, gas, electricity, or even internet access in a completely generic way).

Transform your service into a value-added offer with the DataDrive platform and compete for what will mark the future of the after-sales sector: innovation, digitalisation and the service experience!

2.Manage the pricing policy

Reinforcing the previous point, don't use ‘price for price’ as the only sales tool that represents what you have to offer customers - don't position your service on ‘price’ alone, but on a global solution of integrated advantages, always associated with concrete benefits that help customers themselves prefer your company precisely because of the convenience of this solution.

DataDrive allows you to be 100% transparent in the prices you quote and in line with a dealer's original worksheet, duly itemised and very quickly. It's a solution that over time cultivates trust in the relationship through the quality of the service and not just the cost.

3.Minimize the cost of returning parts

The return of parts is a “chronic” challenge of this sector but it is always possible to reverse this reality and Tips4y has in its experience success cases, that allowed to reduce this cost by around 30% through the TecDoc Catalogue.

Although returns are legally framed in commercial exchanges, there must always be disincentives to their occurrence due to carelessness or misuse of identification means through restrictive policies on the acceptance of returns.

Invest in educating your customers by communicating these rules and making them consistent, making it easier than ever to identify parts correctly and not dispensing with services such as a Licence Plate Search for accurate vehicle identification.

4.Operate in efficient mode

The production teams constitute a permanent burden on the business margin, but it is possible to adjust this cost to be managed as an investment through aexcelente planejamento de recursos

Planning Module of theDataDrivepermits aeffective management of workshop capacity directing it to the most productive activities in the area of maintenance and repair, since you can check free time over busy hours, as well as the value of approved and ongoing budgets, and also make real-time decisions based on performance indicators recorded at each moment.

5.Service qualification

Technical qualifications are another major challenge in the after-sales sector and a constant ‘enemy’ of a good level of service.

Alongside the effort to promote specialized training in their teams, there are other daily practices that should be encouraged, namely,eliminate human error in processes that can and should be supported by management technology or through specialized support services –Technical Repair Support Line.

Through the new TecRMI Online Portal and simply by entering the Plate Number or the vehicle's KMs, it is possible to access the most suitable Maintenance Plan for it with maximum reliability.

As a rule, always apply the use of technology in the dematerialization of paper and above all in tasks where human capacity cannot "compete" with the high efficiency of the tools themselves, provided they are properly configured and oriented towards the qualification of services.

All these “pains” have a solution: Contact us about your business!