1. Being present in the digital world
These days, if a company doesn't exist online, it's as if it doesn't exist at all. Consumers are increasingly looking for services, information and recommendations on the internet, which means that a digital presence is essential if you want to attract customers to your workshop.
How can you do it?
Create a website with information about the workshop, services, and contacts.
Provide the online booking service on your website, integrated with a contact and data management program.
Join social networks, which are a more informal connection and do not require many financial resources, taking the example of this workshop:
Share your services and images of repairs;
Show customer testimonials;
Introduce the team with a video, making the relationship more personal;
Make available a messaging window on Facebook, to offer another form of contact to customers.
2. Customize the service
Each vehicle is a vehicle and each customer is a customer. Car repair can entail high costs or an adjustment in the owner's life. Therefore, attracting customers to the workshop and getting them to trusting your services implies a personalized treatment, where the customer feels special concern and care.
How can you do it?
Send reminders to customers with history, via email or SMS, reminding:
When should you change the oil and filter;
What is the date of the car's service?
When it's time to change tires.
Use automatic or push messages, with general reminders for new customers, if you have an app for your chain of Workshops and Networks.
Provide a WhatsApp number for a more personal and direct contact with the customer, which also saves time with a video call.
3. Offering the customer more
In the same way that it is very important to show personalized service to attract customers to the workshop, a determining factor to gain the customer's trust can be offer you an extra return for choosing your workshop.
How can you do it?
Maintain a blog updated with useful content for the customer, to respond to searches related to your services. See the example of this workshop:
Show and explain the "before and after" of a repair;
Give advice on car maintenance;
Write articles about road safety.
Send a newsletter to customers with this content and the current promotions.
Offer promotions, vouchers, and loyalty cards, sharing on your social networks:
General promotions for new customers who follow your networks or subscribe to the newsletter;
Vouchers and loyalty cards for long-standing customers after various services or in exchange for feedback, rewarding their loyalty.
4. Innovate your services
Attracting customers to the workshop also means listening to them, meeting what they're looking for or realising where there's a need to innovate. What's more, there are workshop processes that can be improved by other digital tools, such as smart quoting or searching by licence plate for car parts and accessories, increasing efficiency and saving the most valuable asset: time.
How can you do it?
Ask for feedback through the website, social media, the app, or other communication channels.
Get testimonials of positive experiences to share on social networks, valuing the customer and the workshop's work.
Include new digital tools that allow for faster processes and resources.
These are essential digital marketing tips to start attracting customers to the workshop. However, digital marketing tools are dependent on data to be able to evolve with more ideas and more services adapted to the reality of each business. It is in this sense that the auto data solutions from TIPS 4Y are very advantageous, helping to manage processes efficiently and quickly, also integrating the dynamics at the point of sale and offering time to the workshops to put more ideas into practice and serve more customers.
The fundamental thing is to know that there is no escaping the importance of constant innovation, and that these four suggestions will allow you start reaping the benefits of a digital strategy.
Enhance the digitalization process of your auto workshop with the innovative services of TIPS 4Y
