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Competition and digitalization: two ongoing drivers from which no activity can escape and that require companies to adapt and innovate in order to stay at the forefront. And workshops are no exception. Digitalization is currently playing an essential role in companies' strategies. Especially during this pandemic, given the behavior that has been experienced in the intensive use of digital means. Therefore, in order to attract customers to the workshop - whether to get new ones or to retain old ones - it is essential to have a differentiating and advantageous approach. The key question is: how?

1. Be part of the digital world

Nowadays, if a company doesn't exist online, it's as if it doesn't exist at all. Consumers are increasingly looking for services, information and recommendations on the internet, which means that a digital presence is essential if you want to attract customers to your workshop.

How to implement?

Create a website with information about the workshop, its services and contacts.

Offer an online booking service on your website, integrated with an ERP program.

Join social networks, which are a more informal connection and don't require a lot of financial resources where you can:

• Share your services repair images;

• Show customer testimonials;

• Introduce the team with a video, strengthening the personal relationship;

• Provide a messaging window on Facebook to offer customers another way of contacting you.
  

2. Customize service

Each vehicle is different and each customer is different. Car repairs can involve high costs or represent an impact in the owner's life. That's why attracting customers to your workshop and ensuring that they trust your services requires customized service, in which customers feel they receive special attention and care.

How to implement?
Send reminders to customers with a track record, via e-mail or SMS, reminding them:

• When to change the oil and filter;

• When the maintenance service should be booked;

• When it's time to change the tires.

Use automatic or push messages with general reminders for new customers, if you have an app for your workshop chain.

Provide a WhatsApp number for more personal and direct contact with the customer, which also saves time with a video call.

3. Offer more to the customer

Just as it is very important to offer a customized service to attract customers to your workshop, another key factor to win the customer's trust can be to offer an extra benefit for choosing your workshop.

How to implement?
Create an updated blog with useful content for your customers, to answer any questions related to your services. Take the example of this workshop:

• Show and explain the “before and after” a repair;

• Give recommendations on car maintenance;

• Write articles on road safety.

Send a newsletter to customers with this kind of content and your current promotions.

Offer promotions, vouchers and loyalty cards, sharing them on your social networks:

• General promotions for new customers who follow your networks or subscribe to the newsletter;

• Vouchers and loyalty cards for long-term customers after several services or in exchange for feedback, reward their loyalty.

4. Innovate your services

Attracting customers to the workshop also means listening to them, meeting their needs or understanding where there is an opportunity to innovate. Furthermore, there are workshop processes that can be improved by other digital tools, such as smart estimation or to use plate number search for vehicle and parts identification, increasing efficiency and saving the most valuable asset: time.

How to implement?

• Ask for feedback on the website, social media, the app or other communication channels.

• Get testimonials of positive experiences to share on social media, valuing the customer and the workshop's services.

• Get testimonials of positive experiences to share on social networks, valuing the customer and the workshop's work.

• Include new digital tools that allow for faster processes and resources.

These are essential digital marketing tips to start attracting customers to your workshop. However, digital marketing tools depend on data in order to suggest more ideas and services adapted to the reality of each business. In this way, Tips4y' data solutions are very advantageous, enabling you to manage processes with efficiency and agility, integrating marketing dynamics at the sales points.

The key is to know that there is no way to avoid the importance of constant innovation, and that these four suggestions will allow you to start collecting the benefits of a digital strategy.


Boost the digitalization process of your workshop with Tips4y' innovative services.

Contact us for more information.

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