Auto parts webshop: the best experience for your customers
Product
Professionals know that betting on digital services can be the answer to introducing a new dynamic in their business.
There is no time to lose: digitization is increasingly urgent. The online purchasing trend has now been reinforced in the current context in which we live, and digital platforms are becoming prominent in various businesses, where the aftermarket is no exception. In fact, creating a auto parts webshop and having a digital presence are increasingly indispensable criteria for the dynamism and differentiation of the aftermarket business.
Concerns of the automotive aftermarket
To understand what worries the players in this area the most regarding the impact of the pandemic, Tips4y launched a survey to their customers, having reached the following conclusions:
Maintain the commercial dynamics and obtain market data to make decisions are the biggest concerns
Obtain customer commitment and the need for an online store are added difficulties
It is important to note that digital was evident in about 60% of the responses obtained, which denotes a strong global sentiment in this context. There is, therefore, a clear indicator that professionals recognize the need to invest in digital services but how to generate differentiation when it becomes a massified bet? It is here that a correctly defined and implemented digital marketing strategy will make the difference, analyzing and combining business, audience, and market data.
The importance of digital was also the sentiment obtained in the inquiry that the After-sales magazine launched to the parts retail companies. The majority of responses emphasize the need to invest in this area, highlighting the profitability of the project over its cost.
Advantages of an auto parts webshop
The digital services are today a strategic part of any business plan and are suitable not only for the current context but also for an audience that increasingly values e-commerce.
ADVANTAGES of online for an auto parts store:
Additional sales channel that operates 365 days, 24/24h;
Agility in purchasing by immediate visualization of stock and price;
"Upselling" and "cross selling" strategies to boost sales;
Personalized sales strategies based on order history;
Proactive approach to customer needs according to their preferences;
Transparency and speed in the whole process.
By integrating a auto parts e-commerce platform with auto data solutions, such as those from TIPS 4Y, which include systems for parts cataloging and vehicle identification by the Plate Number Search, will have a solution that will surely improve the commercial dynamics in the relationship with the customer. And don't forget to adopt some digital marketing techiques, to promote and differentiate your online car parts shop.
The path of digital also constitutes an opportunity to offer an excellent experience to your client, investing in a closer relationship that promotes loyalty with a return in sales.
