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July 27, 2020

8 MIN of Reading

Professionals know that investing in digital services could be the answer to introducing a new dynamic to their business.

There's no time to lose: digitalization is becoming more and more a priority. The online shopping is the current trend for users and digital platforms are taking prominence in the most diverse businesses, and the automotive aftermarket is no exception. In fact, creating an online parts shop and having a digital presence are increasingly essential criteria for boosting and differentiating the aftermarket business.

Concerns of the automotive aftermarket

In order to understand the most relevant ambitions in the aftermarket, related with the impact of the pandemic, Tips4y launched a survey to its customers and gathered the following conclusions:

Maintain commercial dynamics and obtain market data to take decisions are the main concerns.
Assure customer loyalty and the need for an online shop are added challenges.

It is important to note that the word "digital" was present in around 60% of the answers obtained, which indicates a strong overall feeling in this context. There is therefore a clear evidence that professionals recognize the need to invest in digital services, but how can they differentiate themselves when this is a mass investment? This is where a correctly defined and implemented digital marketing strategy will make the difference, by analyzing and combining business, audience and market data.

The importance of the "digital" was also the impression obtained in the survey that "Pós-Venda" magazine launched among parts retail companies. The majority of replies pointed to the need to invest in this area, which puts the emphasis on the profitability of the project rather than its cost.

Advantages of an online parts shop

Additional sales channel that is open 365 days a week, 24 hours a day;
Agility in buying due to the immediate display of stock and price;
Upselling and cross-selling strategies to boost sales;
Customized sales strategies based on order history;
Proactive approach to customer needs according to their preferences;
Transparency and speed throughout the process.

By integrating an e-commerce platform with automotive data solutions, such as those from Tips4y, which include parts catalogue and vehicle identification by plate number search, you'll have a solution that will certainly improve the commercial dynamics with the customer. And don't forget to adopt some digital marketing techiques, to promote and differentiate your online shop.

Going digital is also an opportunity to offer your customers an excellent experience, investing in a closer relationship that promotes loyalty with a return in sales.

Contact us for more information.

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