DataDrive and the differentiation that workshops value and desire
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TIPS Talks with Gonçalo Monteiro | Business Developer at Tips4y
In this first Tips Talks of 2022, we're going to find out a little more about the challenges that the independent workshops face in their daily work and what kind of needs are solved by using DataDrive. Get to know Gonçalo Monteiro's vision, from his experience as a Business Developer at Tips4y.
But first, let us meet Gonçalo
Gonçalo Monteiro believes that human potential is the key success factor in organizations, which is achieved faster and with higher quality through a strong organizational culture, with differentiating tools and technological means. At Tips4y, he focuses especially on understanding the workshop business, listening to its difficulties and transforming them into opportunities for change, where the solutions he offers play a crucial role.
1. What are the main problems experienced by workshop customers?
The challenges are diverse and some are common to any industry. For example, the profile of the end consumer, who increasingly demands a faster, more transparent service that meets their needs.
In the automotive aftermarket, there are also specific needs, such as the continuous need for a multi-brand workshop to update its technical skills in order to remain competitive and continue to provide a quality service.
Therefore, there is a need for simple and quick tools that allow workshops to increase their productivity, retain customers and grow their business. It is precisely these types of features that we have incorporated into DataDrive and that allow workshops to differentiate their business.
2. How does the platform assist the workshop to solve these problems?
The platform was developed in the workshops for the workshops. There was a lot of work to analyze needs in a real environment so that we could respond with an effective solution.
The idea is to be able to simplify processes while adding value to the relationship with the customer and the parts distributor. For example: with the Datadrive platform, we can estimate directly with the customer, schedule the best day/time to carry out the service and order the parts.
3. What is the Ambassador Program?
The Ambassadors Program was created to provide the best experience in the platform's adoption, minimizing possible resistance to change that naturally arises when technologies are very new and especially when they require new learning.
What we do is to go to the market and select workshops, in order to speed up the whole learning process and thus promote the adoption of the platform in a real environment.
We've had real success stories and we can see the improvement in the business model of these organizations as a result of the regular use of the platform, which makes us very proud. These success stories inspire other workshops and assure us that we are on the right track.
4. What is the feedback from the workshop after adopting the DataDrive platform?
The feedback couldn't be better. From the moment organizations adopt the platform, they see how their day-to-day becomes more efficient and the impact on the sales increase, so the satisfaction is huge.
In fact, working with the previous methods again seems chaotic to them. Just as an example: once the workshop manager has created the practice of providing the customer with a reliable estimate for a repair - in person and in seconds - it will be frustrating to see the customer leave the workshop without any information.
5. What kind of knowledge do workshops get on their business with DataDrive?
The key word is precisely knowledge. Increasingly, strategic decisions have to be based on real data. Now, DataDrive technology organizes all the information in such a way as to generate value for the workshop manager.
He accesses to strategic indicators, such as the analysis of productivity or efficiency ratios, but also to commercial indicators to measure the success of campaigns or budget strategies.
DataDrive certainly provides a strategic knowledge that workshops value and which they were very much looking forward to.
Our thanks to Gonçalo!
Contact us for more information about DataDrive solution!
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