1. What do the new generations wish for? What purpose drives them?
The new generations are a challenge. They are generations that have grown up playing games. We in companies have to realize this, that they like challenges and to feel they are part of it. Watching other people play can be interesting, but the fun is to be the player and they don't always like to be at the same level because they like to progress through different levels. When they're at the same level for a while, it's no longer interesting. And that's true! So they're looking for other challenges.
2. Was the pandemic a catalyst for this change?
I think it simply accelerated the process, and people began to value their personal lives and to give much more importance to the family, to the personal level.
The issue of happiness has really become indispensable. And it is a good thing! Even for economic reasons. It's been studied that a happy person produces three times more. And so some people say, “I'd rather have one happy person than three unhappy ones”. For one thing, they produce much more than the others and generate a much better environment, so this concern of companies about how you feel, how you are, what balance people have, is fundamental.
3. What should companies implement as good practices?
It should be noted that the new generation needs more feedback. And so we need to talk regularly, to understand each person as a unique individual. Another very important aspect is the performance evaluation, which is not a judgment of the past, but a basis for developing the future. I can't touch the past. The evaluation is not a judgment. It's an opportunity for the person to develop itself. It's a starting point for the future.
I think we have to have these two aspects. People who develop the company because the company develops people. It's a bilateral relationship. And there's also a change that I think is quite interesting, Empower Branding, as it's called nowadays. I have to “sell my company” to attract talent and develop that talent. And there's a lot of talk about emotional salary, which is everything that isn't money but contributes to a person's happiness and development: flexible working hours, the environment or the culture. And culture, I think, is still not often manged in the best way by many companies. I have to plant what I'm going to pick.
4. A practical advice for companies in 2023
I was watching the World Economic Forum on Skills where they said that “Life Long Learning” is much more important than what you learned in school. Either we update ourselves and our employees and develop them, so they feel challenged, they feel up to date, or tomorrow we'll be completely outdated, because technological evolution, the evolution of new generations, the evolution of ways of thinking, agile, design thinking, are all brand new things that when I was at the university I didn't learn any of these issues.
5. What trends are emerging with an impact on organisations?
"Quiet quitting". People saying, “I'm paid to work until 6 p.m., so from 6 p.m. I'm leaving”. People who aren't willing to work weekends, aren't willing to give up their personal lives.
People have gained a lot of strength at the moment with the pandemic in the way they want their lives to be. Therefore, the company either contributes to the meaning of their life or they change, they go elsewhere. Hence the importance of having a culture that truly motivates people.
It's extremely important to have people motivated, to have people challenged, able to participate in their decisions and to be understood in their decisions. It's having a sense of belonging that I feel is being lost with remote work. The hybrid is definitely going to be the future.