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Covid-19: The importance of digitising automotive aftersales

Trends

April 7, 2020

7 MIN of Reading

It is crucial that in this pandemic we embrace
the digital transformation of businesses,

of people and processes.

The automotive aftermarket businesses have been constantly changing, and few industries experience as many changes as this sector. Connectivity, electrification, new forms of mobility, and autonomous driving were some of the concepts introduced in this process.

At this moment, we are witnessing new and profound challenges caused by the Covid-19 pandemic. Faced with this, only the companies that manage to adjust and better prepare for this stage will be able to emerge victorious in the future. And the digitization of the aftermarket can be the ideal solution to differentiate from your competitors and face these adversities.

The challenges faced by companies in the aftermarket automotive

The containment measures implemented by the Government and health authorities are changing the way people interact in society, due to the recommendations to stay at home and maintain social distancing. Thus, the customers of the aftermarket have also changed their way of interacting with brands and with all market players, including the workshops, auto parts stores, and car dealerships.

This context forces a rethinking of the current business models of companies, taking into account that there is an increase in the use of online means, proven by the operators. Now, these data give greater expressiveness to the acceleration of technological innovation and the transformation of competitive power that has already been a reality, albeit on a smaller scale, in recent years.

Moreover, currently, one of the major challenges of the aftermarket, particularly for repair workshops, is access to end customers. At a time when consumer choices are increasingly influenced, the biggest threat faced by these businesses is their inability to build relationships and retain customers.

For these reasons, it becomes crucial that aftermarket automotive companies embrace digitalization, to respond to the current and future reality, carrying out the digital transformation of businesses, people, and processes.

The opportunities generated by digitalization in the automotive market

Digitization is, in fact, gaining prominence and generating numerous opportunities for the aftermarket. One of the great opportunities is the simplification of processes and the bringing of businesses closer to end consumers.

For example, the connectivity guarantees a more proactive rather than reactive aftermarket. This happens because telematics allows constant monitoring of the vehicles, detecting incorrect uses and anticipating repair needs. Thus, it becomes possible to propose new services based on the data and minimize vehicle downtime.

However, this is only possible through intelligent platforms, such as the customized systems developed by Tips4y. In this way, it is possible ensure the optimization of the workflow and establish relations of greater transparency with the customers.

Through digitization, automotive repair workshops and auto parts stores can face the challenges that are emerging in this sector and turn them into opportunities to differentiate themselves, adjusting to market circumstances.

The Tips4y has a specialized team to help you in the process of digital transformation and to face the challenges imposed by Covid-19.