1.What do the new generations aspire to? What purpose drives them?
The new generations are a challenge. They are generations that have grown up playing games. We in companies have to understand this, that they like challenges, they like to participate. Watching others play may have some interest, but the fun is in playing themselves and they don't like to stay at the same level because they enjoy progressing through levels. When they stay at the same level for some time, it loses interest. And it's true! So they are looking for other challenges.
2.Was the pandemic a catalyst for this change?
I think it simply accelerated the process, starting to value each one's personal life and people started to live more of the family part and to give much more importance to family, to the personal sphere.
The theme of happiness has truly become the order of the day. And very well! Even for economic reasons. It is estsince a happy person produces three times more. And therefore there are those who say "I prefer a happy person rather than having three unhappy ones". For now, they produce much more than the others and create a much better environment, so that concern of companies about how you feel, how you are, what balance people have, is fundamental.
3.What should companies implement as best practice?
It is worth noting that the new generation needs more feedback. And therefore, one should talk regularly, understand the person as a person. Another very important aspect is performance evaluation, which is not a judgment of the past, it is a basis for development of thefuture. I cannot change the past. The evaluation is not a judgment. It is an opportunity for the person to develop. It is a starting point for the future.
I think that we have to have these two vectors. People who develop the company because the company develops the people. It is a bilateral relationship. And there is a change that I also consider quite interesting, the Empower Branding, as it is spoken nowadays. I have to "sell my company" to attract talent and develop that talent. And there is a lot of talk about emotional salary, which is everything that is not money, but contributes to the happiness and development of the person: flexible hours, environment or culture. And culture I think stillis often not being well handled in most companies. I have to sow what I will reap.
4.A practical advice for companies in 2023
I was watching the World Economic Forum about Skills where they said that "Life Long Learning" is much more important than what you learned in college. Either we update ourselves and our collaborators and develop, and they feel challenged, feel that they are up to date or tomorrow we are completely out, because technological evolution, the evolution of new generations, the evolution of ways of thinking, agile, design thinking, are all very new things that when I was in college I didn't learn any of that.
5.What trends are emerging that have an impact on organisations?
The "quiet quitting". People saying like this, I am paid to work until 6 PM and therefore from 6 PM I leave. People who are not willing to work on weekends, are not willing to give up their personal life.
People have gained a lot of strength at this moment with the pandemic in the sense that they want to have in their lives, and the company either contributes to the sense of life or they change, they go to the other side. And hence the importance of having a culture that truly motivates people.
It is extremely important to have people motivated, to have people feeling challenged, participating in their decisions, and being heard in their decisions. It is having a sense of belonging that I feel is being lost with teleworking. The hybrid will definitely be the future.