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Good digital practices for workshops and auto parts stores in 2022

Trends

January 25, 2022

13 MIN of Reading

A digitization will be one of the trends in the aftermarket sector that the year 2022 will see reinforced, driving a strong capacity for change in the adoption of new practices and a constant acceleration in innovation, which will significantly alter several segments of a traditionally change-resistant market.

Various studies centered on industries that are being transformed by the new economy mention that a open mindset for digitalization in B2B companies is a determining factor for the dissemination and sharing of new and good practices created in digital environments.

Some suggestions can already be adopted at the beginning of 2022 that help with focus and the learning curve, thereby driving paradigm shifts in various business processes:

1.Reinforce the dematerialization of processes

2.Update native digital presence

3.Focus on "mobile first" content

4.Relationship in a "social selling" environment

5.Expand sales to the online medium

6.Digital marketing initiatives for aftermarket

Dematerialize processes

If you still use paper for invoicing your workshop services or parts sales, take the initiative to suggest to your customers that they submit their invoices in digital format as a rule.

Advance also internally with this initiative in administrative processes still dependent on paper printing.

If the task of dematerialising the various business functions implies an effort beyond immediate possibilities, choose to manage this digitalisation in several phases (small progresses), giving priority to those involving the relationship with customers, suppliers and other partners, in order to streamline processes and provide convenience for everyone.

Native digital presence

The start of a new year is an excellent opportunity to review your digital presence, making essential updates, improving contact information or the services you provide, as well as updating images related to your business, company and team.

Review the data on Google My Business and take the opportunity to respond to new feedbacks that are still unanswered.

Lastly, refresh your news history on the website or content published on theblog – a long period of silence in the digital environment is not a favorable sign for the business image in addition to being highly detrimental to the relevance of the company and its brand in the referencing criteria of any search engine.

"Mobile First" Content

Pay attention to the importance of the channel "mobile for the vast majority of its customers, considering that the user profile increasingly prefers to access digital content through the mobile phone.

This trend is part of all generations of customers and not just the younger ones, who are digital natives with more user-friendly mobile devices and applications standardized in convenient day-to-day functions.

The statistics on search behavior on the web highlight this reality and the search engines themselves penalize content that is not responsive to mobile devices.

Contact and relationship in "Social Selling"

If you still do not have an active social network on your digital contact channels, check if it is time to invest in content of "Social Sellingdirect specific social network(s) for direct support to your commercial activity.

In addition to being able to publish content of interest to your customers, inviting them to follow your workshop or auto parts webshop, it is important to keep in mind that a good part of these customers access different social networks daily to read news, consume specific content, and establish personal or professional contacts.

The rationale to consider in "Social Sellingtakes into account the proximity to its customers in this environment andgive them the preference of being able to be contacted or receive communications in this wayabout your value proposition, in addition to potentially capturing the attention of other potential customers.

Expand sales to the online medium

If you are not yet selling services or parts online, you should consider this possibility in 2022.

Whether on the workshop side or the parts side, you may start by structuring a minimum viable offer, limited to services or parts with a lower degree of transactional complexity (especially in the logistical component of physical orders) and orient an initial approach to a specific customer segment(s), evolving according to the maturity of the experience and the results achieved.

Digital marketing initiatives in the aftermarket

If you haven't yet had any experience in this context associated with your workshop or auto parts business, set aside a limited budget in 2022 to invest in different digital marketing activities in direct support of commercial efforts, technical assistance, customer service or simply to promote service offers and communicate news.

Take advantage of the high degree of automation in some digital marketing tools so that these technologies work for you and amplify your contact and relationship efforts, even if these still occur mainly by phone or in-person service.

Tips4y timely published a set of tips to capture the attention of audiences and attract customers using the full power of digital media and platforms. Check or review the suggestions at 4 Tips to Attract Customers to the Workshop.

Start the new year by digitizing your workshop or auto parts sales business – Talk to us about the offer of digital solutions for your sector.

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