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Prepare your workshop for 2023 through 5 key factors

Trends

January 5, 2023

11 MIN of Reading

The beginning of a new year means for companies an increased concern to look at their future in the next 12 months, which are expected to be very challenging given the current national and international context.

It is the ideal moment for a deep reflection on the future of your workshop and evaluate under which conditions it should manage the fundamental aspects of the business through 5 key factors:

1.Am I comfortable with the image I project of my workshop?

2. Do I have effective means to communicate with my clients?

3.Is the workshop equipment adequate to meet the circulating technology in the latest vehicles?

4.Is my team capable of resolving any request according to their technical knowledge?

5.Do I have the tool to streamline service, scheduling, and other services I offer?

The 5 key factors:

1. Take care of your workshop's image

The image of the workshop is a factor of enormous importance because it projects an initial expectation in the market regarding the level of service anticipated compared to the competition's offerings.

If you still don't have a brand let it be distinctive from competing workshops closer, it is an excellent opportunity to stand out through an identity that transmit what you aspire for the future of your workshop, mirroring its image and culture at all points of contact: cleaning, organization, clothing, etc., providing a remarkable experience for your customer.

2. Communicate effectively with your customers

Studies about customer satisfaction in car repair reinforce the importance of communication as a determining factor in building a relationship of trust that is mostly fueled by feedback and recommendation.

The communication must be managed as a strategic tool for the most diverse initiatives that affect the business, such as attracting new customers. Tips4y offers you several tips and best practices on how you can attract customers to your workshop taking advantage of the geographical influence associated with its local business.

3. Ensure the adequacy of the equipment

The circulating fleet is gradually changing with the introduction of electrified vehicles, causing a strong structural shift in the automotive industry.

This evolution forces workshops to face new challenges in technical intervention to remain competitive in the maintenance and repair business. Tips4y offers several guidelines on this topic, ensuring safety issues are addressed and providing access to the best automotive data information.

Also ensure that your workshop has a technical repair support line that allows you to quickly and effectively resolve technical problems and assist in diagnosis, that is, a technical support service for auto repair.

4. Invest in technical knowledge

According to the most recent workshops survey by the magazine Pós Venda, about 50% of the workshops surveyed attend up to 3 trainings annually, however, 36% of the workshops still oscillate between no training and up to 2 per year.

Observing the advances in automotive technology and the increase in its technical complexity, it is increasingly necessary to work in a continuous update system.

In this context, we again emphasize the importance of the Technical Repair Support Line that provides the access to knowledge complementarily, optimizing the effort of Workshops and Networks on various fronts, namely in specialized support for different versions of vehicles, access to data from car manufacturers and parts manufacturers, information on fault codes among other topics.

5. Increase your productivity

In the same survey by the magazine Pós-Venda, more than 60% of the workshops have a space up to 600 m2, but 18% of respondents manage their workshop in spaces larger than 1,000 m2.

In these locations, about 80% of the workshops open up to 250 service sheets on average per month. However, 50% do not open more than 100, a value similar to the national average. Framing this effort in operational time, the majority records an average duration between 1 to 2 hours for each service.

For monetize the investment in these spaces faced with the volume of service sheets and the affected hours it is fundamental manage this entire equation with a tool that has been designed with this purpose.

The Tips4y anticipated this need through its cutting-edge platform that allows productive management of these variables from its module of resource planning module tailored to each operational agenda.