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Tips4y reinforces its customer-centric strategy

Corporate

August 13, 2023

8 MIN of Reading

Improving the customer experience throughout the entire commercial journey with Tips4y is part of the company's culture, which integrates the necessary tools and technologies to ensure this excellence whether in agility, speed, or personalization, at any point of interaction.

Building a customer-focused strategy means that customers and their needs come first. Only then will it be possible to guarantee that we deliver value and that this value is perceived by the customer.

Turning customers into fans means ensuring an excellent level of satisfaction at all points of contact with the company, which results in loyal realationships that generate interests and needs that drive sales, promote products and increase brand awareness.

For this reason, the strategy must be part of the company's culture, requalifying processes and implementing actions with customer-focused practices. In fact, only when all people and departments adopt a customer-focused strategy it is possible to show the company values with authenticity.

THESE WERE THE PREMISES THAT LED TIPS4Y TO DEVELOP ITS "CUSTOMER CENTRIC" STRATEGY, BASED ON 3 SPECIFIC AREAS OF ACTION:

1. Knowing the customer journey

A company with a ‘customer centric’ approach places the customer at the center of its business strategies and, in particular, its sales processes, in accordance with the customer's needs and expectations. To make this possible, Tips4y relies on several factors:

- Training the team to ensure that everyone within the organisation understands its role to generate the best customer experience and is properly trained to use the right practices and technologies.

- Getting deep knowledge of customer needs identifying friction points, preferences, and expectations through regular feedback, with open and transparent communication about issues that may affect the relationship.

- Mapping the journey from the first point of contact to aftersales, identifying all interactions and optimization opportunities throughout the customer's journey and experience with the company.

- Generating efficiency indicators by measuring key performance indicators related to customer satisfaction, loyalty and engagement.

2. Implement technologies of productivity

Adopting the right tools and technologies is essential for implementing a customer-centric approach with concrete results. In addition to multichannel communication (omnichannel), Tips4y invests in cutting-edge technologies to enhance its performance in customer relationships. This includes a CRM system to centralize customer data, interactions, and communications; a feedback platform to gather customer opinions and insights; and a contact center for intelligent management and routing of contacts to ensure the best customer service.

3. Deliver value with concrete results

More than simply selling a product or service, the goal of a "customer-centric" approach is to deliver value, resulting in the creation of loyal relationships and the sustained growth of the business, fulfilling various objectives:

- Offer more customised solutions to customers

- Improve satisfaction and loyalty levels

- Make the sales process more genuine

- Build long-term relationships

Tips4y considers the disruptive power of technology to implement a customer-focused strategy to be a key differentiating factor, allowing the management of different methods and practices according to the needs of the market and each particular customer.

Vision the future of your business with Tips4y's innovative solutions!

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