How is Tips4y preparing the future of the aftermarket with the use of AI
Corporate
Tips4y's journey in adopting AI is being driven in a strategic and structured way, seeking not only to automate processes and increase efficiency, but above all to create new opportunities for innovation.
Three main areas have been defined for this journey: the development of internal skills, the use of AI in marketing strategies and the development of AI solutions that will shape the future of the aftermarket.
Developing internal AI skills
The incorporation of AI in a company can't just be seen as a technological change, but mainly a cultural transformation and skills innovation.
Investing in training and sharing internal knowledge are crucial measures to provide teams with the right skills in this new area of expertise.
At Tips4y, we recognise that to successfully implement innovative solutions there must be a coordinated effort to ensure that all teams understand their potential and know how to use them effectively in their jobs.
The goal is to ensure that all teams - from operations to sales, marketing and product development - know how to integrate AI as a tool to support productivity and strategic decision-making.
Data driven marketing strategy (AI-driven)
This technology is transforming the way marketing initiatives are carried out, particularly in the strategic area, combining data in real environment that provides strategic insights and accurate answers about the market, the brand or consumer behaviour.
Tips4y has mainly focused to optimise and improve customer experiences based on the following resources:
Analyse large volume of data, enabling to identify patterns and trends at a more detailed level
Marketing automation, creating customised communication flows with clients at different stages of their experience
Predictive analysis leading to better strategic and tactical decision-making
Developing future-oriented solutions
In a market undergoing major structural challenges, Tips4y is developing innovative solutions that will incorporate AI in the short term, to meet the emerging needs of the market and its customers in particular.
These innovations are designed to solve specific business problems and cases, while at the same time generating tangible value in an increasingly complex and dynamic competitive environment.
While moving forward on this journey, Tips4y is committed to ensuring that the use of AI is applied ethically, responsibly and in line with the company's values, while exploring the best opportunities for customers.
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