You can now follow us on Facebook and Instagram!

Corporate

  • August 12, 2023
  • 7 MIN of Reading



    • Tips4y is now in Facebook and Instagram with the aim of communicating ever more closely to its audience, with content that matches the interests of its followers.

    Besides sharing common information that feed both platforms, the communication strategy of Tips4y will privilege the individual characteristics of each channel in terms of reach and engagement to provide the best search and content experience to the respective audiences.


    According to Marktest's regular study on the use of social networks in Portugal (published since 2011), Facebook is the largest social network in absolute terms, with a total penetration rate close to 95%, allowing it to achieve the highest spontaneous awareness (97%), followed closely by Instagram (88%).


    Worldwide, both networks have impressive number of monthly active users - Facebook close to 3 billion and Instagram with 2 billion - as well as content consumption (close to 1 hour a day on Facebook and around 30 minutes a day on Instagram). It is also estimated that more than 200 billion companies worldwide are present on these two channels, mainly SMEs.



    It is in this dynamic and impressive digital social environment that Tips4y is launching its own Facebook and Instagram channels, determined to communicate valuable content to aftermarket professionals who are active on these platforms.

    You can now follow us on Facebook and Instagram!

    USEFUL CONTENT
    USEFUL CONTENT

    iPublishing useful content to solve specific problems in the maintenance and repair of light vehicles - such as the Case and Solution in partnership with Jornal das Oficinas - and trends in the sector (new technologies and recommended procedures).

    PERSONAL CONTACT
    PERSONAL CONTACT

    Promoting the all range of products and services on Tips4y's offer, clarifying unique benefits and advantages, will allow immediate contact to obtain additional information and contact requests.

    DIGITAL COMMUNITY
    DIGITAL COMMUNITY

    Access in advance to events that Tips4y promotes on these two platforms, specifically designed for the segment of users who actively follow these new channels.

    INITIATIVES AND EVENTS
    INITIATIVES AND EVENTS

    Access to activities that Tips4y promotes firsthand on these two platforms, specifically designed for the segment of users who actively follow these new channels.



    Proximity and quick responses improve the customer experience

    Besides suggesting other communication channels from the company, Tips4y now invites its entire audience of followers to connect to these new channels - Facebook and Instagram - and to share them with other potential users of these channels.

    In a market undergoing deep changes, it's increasingly important to be close to professionals, listening to their needs and ‘pains’ in their daily tasks, so that changes can be made in accordance with best practices and recommendations.

    In this context, Tips4y is even closer to the market, facilitating contact and relationships.

    You can now follow us on Facebook and Instagram!



    Vision the future of your business with Tips4y's innovative solutions!



    To make sure you don't miss the news about Tips4y and about the future of automotive aftermarket, subscribe our newsletter and follow us on Linkedin, Facebook and Instagram.

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