You can now follow us on Facebook and Instagram!

Corporate

  • August 12, 2023
  • 7 MIN of Reading



    • Tips4y is now present on the platforms Facebook and Instagram with the objective of having communication that is increasingly closer to its audience, with an editorial plan suitable to the interest profile of its followers.

    Besides the sharing of common information that can serve both platforms, the communication strategy of Tips4y will privilege the individual characteristics of each channel in terms of reach and engagement to provide the best search and content consumption convenience to the respective audiences.


    According to the regular Marktest study on social media usage in the national market (published since 2011), Facebook is the largest social network in Portugal in absolute terms, with penetration close to 95%, allowing it to achieve the highest spontaneous awareness (97%), followed by Instagram (88%).

    Globally, both networks show highly significant values in active monthly users—Facebook nearing 3 billion and Instagram with 2 billion—as well as in content consumption (almost 1 hour per day on Facebook and about 30 minutes daily on Instagram). It is estimated that over 200 billion businesses globally have a presence on these two channels, mainly SMEs.



    It is in this dynamic and striking digital social environment that Tips4y launches its presence on Facebook and Instagram, determined to communicate valuable content to the aftermarket professionals who are actively on these platforms.

    You can now follow us on Facebook and Instagram!

    PRACTICAL CONTENT
    PRACTICAL CONTENT

    Publication of practical content oriented towards solving specific problems in the maintenance and repair of light vehicles – as an example of the Case and Solution in partnership with Jornal das Oficinas – and sector trends (new technologies and recommended interventions).

    PERSONALIZED CONTACT
    PERSONALIZED CONTACT

    The dissemination of the various products and services offered by Tips4y, clarifying benefits and differentiating advantages, will allow for immediate interaction to obtain additional information and contact requests.

    DIGITAL COMMUNITY
    DIGITAL COMMUNITY

    Allow professionals in the sector to interact on topics and themes of their preference published by Tips4y, in order to share their ideas and experiences in specific cases.


    INITIATIVES AND EVENTS
    INITIATIVES AND EVENTS

    Access to activities that Tips4y promotes firsthand on these two platforms, specifically designed for the segment of users who actively follow these new channels.

    Proximity and quick responses improve the customer experience

    Without prejudice to continuing to follow other company communication channels for various reasons and preferences, a Tips4y invites all its followers to connect to these new channels – Facebook and Instagram – and suggest them to potential interested parties within their contact networks.

    In a sector undergoing profound transformations, it is increasingly fundamental to be close to professionals, listening to your concerns and "pains" in daily tasks, so that changes can happen according to best practices and recommendations.

    In this context, Tips4y becomes even closer to the market, facilitating contact and relationship building.


    Envision the future of your business through the digital means of Tips4y!

    You can now follow us on Facebook and Instagram!

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