Learn about 3 success factors for your Auto Parts Webshop
Product
It was once a trend, but today it is an increasingly consistent reality: online research and purchase are the first points of contact for many businesses established in the B2C model. In the auto parts and accessories sector, the context is no different, quite the opposite.
Considering that this market, especially in the aftermarket, has been one of the most conservative in adopting digital technologies, a very significant growth potential is foreseeable for the near future.
According to McKinsey in its study “The changing aftermarket game – and how automotive suppliers can benefit from arising opportunities", the digital channels will continue to influence the customers' research and purchase processes in developed markets, but especially in more emerging markets. In the sale of parts, McKinsey estimates that the weight of e-commerce may grow 30% by 2035.
For companies in the aftermarket without an online presence, the launch of an Auto Parts Webshop represents the first step in the digitalization of the business. But to succeed, it is fundamental to have an approach strategy as suggested by Roland Berger in the study “Online automotive parts sales: the Rise of a New Channel".
3 factors to consider before launching an online store:
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