The DataDrive in the management of the aftermarket business - Miguel Cabral
Product
TIPS Talks is a new section within the blog that will always feature a protagonist who will share useful information about Tips4y's products, services, or ongoing projects. We may have people from inside or outside the organization, and the format will be a short interview in an article, the content of which will also be summarized and shared in a brief video. The important thing is that in a clear and concise manner, we can showcase all the innovative and relevant projects of Tips4y, communicated and presented by their managers or their users.
TIPS Talks with Miguel Cabral | Partner & Product Manager at Tips4y
In this first approach, we wanted to know more about one of the projects that has been receiving particular dedication from Miguel Cabral and his team: the DataDrive.
But first, come meet Miguel Cabral
Throughout my professional life, data (especially automotive data) has always been my passion. And it was this enthusiasm and experience that brought me to Tips4y 5 years ago. Initially, the goal was to make the Plate Number Search product a service of excellence, something that today is an undeniable reality. From there to the maturation of the idea of developing a differentiating ecosystem capable of providing a high user experience, it was a small leap.
1.What is DataDrive?
The DataDrive is the technological platform that combines various data in different functional modules, providing strategic indicators to anticipate, increase, and retain business. It is a solution for companies related to the automotive business that need an end-to-end and integrated flow in a single location that involves the customer and supplier in a continuous process: at home, in the vehicle, or at the workshop.
2. And what functionalities can be executed in DataDrive?
Companies can make the most of a comprehensive view around the vehicle, to make immediate repair decisions or to predict future interventions, allowing them to proactively advise their customers from a predictive perspective. This approach is clearly differentiating and allows making the DataDrive a strategic tool in business management.
Typically, this platform model offers solutions that respond to a set of needs and processes, namely:
Planning
Dynamic vehicle reception
Selective budgeting between OE and IAM parts with the respective comparison
Technical Information
Environmental Management
Workshop Marketing
All modules are planned for full integration with ERP/DMS.
In the specific case of a distributor or a network organization, it is also possible to configure different levels of internal access for more efficient management.
The configured services are supported by alarmistics (notifications) and status information to facilitate the entire consultation experience.
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3. How do you expect the sector to welcome this solution and what medium-term goals are anticipated?
At the moment we already have some customers operating with DataDrive in pilot mode and the first experiences have been clearly encouraging for us to continue working on the improvement of the platform, as the inputs received clearly prove that this is the way to go.
Based on these experiences, and the studies we have been conducting on the needs of companies, we believe that the sector will welcome a solution with this degree of innovation and positioning as very well-received.
In the medium term, we foresee, in an initial phase, having a significant part of our customers operating with DataDrive in a logic of it becoming their main current management tool, and in a later phase, becoming their main strategic tool par excellence.
4.What future changes may arise in the sector due to the influence of DataDrive?
The DataDrive is a solution based on data science designed to be used in a user-friendly way and as a facilitator of access to knowledge, which means that companies that systematically use it will develop a fundamental analytical culture to broaden their vision of the market and, mainly, about their own customers.
Therefore, we are not just talking about a tool to facilitate processes – which is one of its practical objectives in terms of efficiency – but also an accelerator of internal knowledge and best management practices.
All this experience may not only spark greater interest in solutions of this nature within the sector but also raise the level of demand in the way of operating, increasing competitiveness.
Tips4y wants to be an active part in the transformation of the aftermarket sector, so we aim to stimulate these kinds of scenarios and I believe that DataDrive can be an excellent "driver" in this sense.
5.What is the importance of this type of solutions for the evolution of the aftermarket?
The Automotive industry has several challenges and one of the most important is the response to new mobility concepts, which will change the way we use the car, which will be part of a mobility solution and not the solution itself! The repair activity will be different because in the context of a mobility solution its purpose will be to guarantee the consumer's mobility, turning the inconvenient into convenient! If we associate this transformation with the fact that the pandemic has developed the low-contact business, digital transformation in the aftermarket sector is inevitable and only those who embrace it will have the possibility of future success! The worst part is that the future started yesterday!
Tips4y is, obviously, attentive to all these circumstances and continuously monitors this evolution, always adjusting its offer accordingly to better serve the sector.
It is precisely because we believe that companies need increasingly competent solutions to face these challenges that we thought of the ecosystem DataDrive. We have the ambition that DataDrive will become the standard in managing the aftermarket automotive business.
Thank you to Miguel Cabral.
